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- The B2B market refers to a company’s target customers in a B2B market, but it does not describe the industry in which the company operates1. Examples of B2B industries include automotive, construction, chemical, oil- and gas production, and textiles1. A company may sell to both B2B and B2C customers1.There are four kinds of markets in B2B23:
- Producers transform what they buy into other products.
- Resellers might be wholesalers or retailers, but they can also be brokers.
- Governments pay for community services and the required materials.
- Institutions pay for the services of other organizations.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.The term B2B refers to a company’s target customers in a B2B market, but it does not describe the industry in which the company operates. Examples of B2B industries are automotive, construction, chemical, oil- and gas production, and textiles. Additionally, a company may sell to both B2B and B2C customers.www.b2bmarketingworld.com/definition/what-is-b2…There are four kinds of markets in B2B. Your company might target one or more of these: Producers transform what they buy into other products. Resellers might be wholesalers or retailers, but they can also be brokers. pay for community services and the required materials.business.adobe.com/blog/basics/the-complete-guid…To help you get a better idea of the different types of business customers in B2B markets, we’ve put them into four basic categories: producers, resellers, governments, and institutions.open.lib.umn.edu/principlesmarketing/chapter/4-2-t…B2B marketing involves the sale of products or services from one business to another. It encompasses a wide range of activities, including lead generation, brand awareness, customer engagement, and customer retention.www.ortusclub.com/what-are-the-four-types-of-b2…Business-to-business, or B2B, marketing refers to a business’s process of promoting products and services to other companies to help them improve their operations. Real world examples of B2B companies include: Microsoft Salesforce Mailchimpwww.coursera.org/articles/b2b-marketing - People also ask
4.1 The Business-to-Business (B2B) Market - OpenStax
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