Mass marketing or undifferentiated marketing has its origins in the 1920s with the inception of mass radio use. This gave corporations an opportunity to appeal to a wide variety of … See more

Mass marketing is used to effect attitude change to as wide an audience as possible. Often this would take the form of selling a product like See more

To further increase profits, mass marketed products touted as "durable goods" are often made of substandard material, so that they … See more

Due to increased competition and the complexity of consumers’ wants and needs in today's society, Bennett and Strydom (2001) … See more

For a mass marketing campaign to be successful, the advertisement must appeal to a “set of product needs that are common to most … See more

Shotgun approach
The shotgun theory is an approach of mass marketing. It involves reaching as many people as possible through television, cable … See more

Since the target audience is broad, the number of successful hits is high despite the low probability of a single person turning up, and if all the efforts in one particular area goes … See more