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- The main differences between a reseller and an agent are123:
- A reseller buys products from a company or supplier and resells them, while an agent enters into a contract with the customer on behalf of the principal.
- The special purchase price for resellers is cheaper than the general buyer, while agents are independent "distributors".
- Resellers are required to have products, while agents do not have to own products.
- Under an agency agreement, the agent enters into the contract with the customer on behalf of the principal, while under a reseller agreement, the contract is between the reseller and the customer.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Meanwhile, what is meant by a reseller is someone who buys products from a company or supplier. The proceeds from this sale will later be resold. Generally, the special purchase price for resellers is cheaper than the general buyer. Unlike agents, resellers are required to have products, while agents do not have to own products.en.tipandroid.com/2023/02/difference-between-age…Agents as a rule are independent "distributors" and one should be very careful choosing it as an expansion mode because they are very difficult to control and can ruin your brand, if there is one. re-seller is practically a mid-agent, who fully buys your product by set price (unlike distributor) and then sells it as much as he can.specialties.bayt.com/en/specialties/q/78085/what-i…Under an agency agreement, the agent enters into the contract with the customer on behalf of the principal. Whereas, under a reseller agreement, the contract is between the reseller and the customer.legalvision.com.au/difference-resellers-agreement-… - People also ask
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