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- There are several different types of strategic business units (SBUs) that a company can use in its organizational structure12. These include:
- Product SBUs: These SBUs are focused on specific products or product lines, and are responsible for managing the development, production, and marketing of those products.
- Market SBUs: These SBUs are focused on specific markets or customer segments, and are responsible for managing the sales, marketing, and customer service efforts for those markets or segments.
- Stars: SBUs with high growth and market share and represent a profitable business. In a fast-growing market, such businesses are dominant players.
- Cash Cows: A strategic business unit that dominates in markets with slow growth.
- Question Marks: Organizations face investment dilemmas with SBUs that function in high-growth markets with low shares.
- Dogs: SBUs that have low growth and low market share, and are not profitable2.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.There are several different types of strategic business units (SBUs) that a company can use in its organizational structure, including:
ceopedia.org/index.php/Strategic_business_unitTypes Of Strategic Business Units
- 1. Stars Stars are SBUs with high growth and market share and represent a profitable business. In a fast-growing market, such businesses are dominant players. ...
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A strategic business unit (SBU) describes an autonomous business entityor a division of a large company that functions as an independent business. Strategic business units have visions, missions, and objectives. Although they may be distinct from their parent enterprise, they must still conform to the … See more
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A strategic business unit set up by an organization is composed of operating units functioning as independent businesses. The corporate headquarters remain at the top of the strategic business unit run, SBUs are … See more
Even with the numerous benefits that strategic business units offer existing and new business, you still need to consider some drawbacks … See more
A strategic unit is independent, autonomous and flexible, consisting of separate teams of individual workforce poised to help the department achieve its goals. This business unit has its particular brand or product line … See more
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