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  2. 1977
    • According to 2 sources
    Roy Raymond, together with his wife Gaye, founded Victoria’s Secret in 1977, marking a pivotal change in the lingerie industry. Their collaborative effort was instrumental in shaping the brand’s early identity. Victoria’s Secret emerged from Raymond’s innovative approach to lingerie retail.
    Roy and Gaye Raymond founded Victoria's Secre t in 1977. The inspiration behind the brand was Raymond's embarrassment at buying lingerie for his wife from the shopping mall. Their first lingerie store was in the Stanford Shopping Center in Palo Alto, California.
     
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    When was Victoria's Secret founded?Victoria's Secret was founded by Roy Raymond, and his wife, Gaye Raymond, on June 12, 1977. The first store was opened in the Stanford Shopping Center in Palo Alto, California. Years earlier, Raymond was embarrassed when purchasing lingerie for his wife at a department store.
    How many Victoria's Secret stores were opened in 1998?Intimate Brands anticipated opening 85 new Victoria's Secret stores in 1998, including 35 freestanding Victoria's Secret Bath and Fragrance stores and 10 Victoria's Secret Hosiery stores. Intimate Brands, Inc. has experienced explosive growth, more than doubling its sales in four years.
    How did Victoria's Secret start?Victoria’s Secret got its start in 1977 by American businessman Roy Raymond, who wanted both men and women to be comfortable shopping for lingerie at a high-end store. In 1982, Raymond sold the failing San Francisco company for $1 million to Wexner. Two years after Wexner took it over, Victoria’s Secret made $500 million in sales.
    Why did Victoria's Secret get its name?However, the Victorian level of opulent femininity that hails from Britain inspired the store's name. According to Business Insider, it was an American man who built this mecca, which became a global sensation by the 1990s. He wanted to invoke Victorian England and chose the name Victoria's Secret for his new lingerie retail shop.
     
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    Victoria's Secret - Wikipedia

    1977–1981 Victoria's Secret was founded by Roy Raymond, and his wife, Gaye Raymond, on June 12, 1977. The first store was opened in the Stanford Shopping Center in Palo Alto, California. Years earlier, Raymond was embarrassed when purchasing lingerie for his wife at a department store. Newsweek … See more

    Victoria's Secret is an American lingerie, clothing, and beauty retailer. Founded in 1977 by Roy and Gaye Raymond, the company's five … See more

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    Ownership and name
    The company's business name changed from Victoria's Secret, Inc. to Victoria's Secret Stores, Inc., after the 1982 sale to Wexner. In 2005, the … See more

    Harassment and abuse
    In 2019, nonprofit advocacy group Model Alliance and several other publications reported on … See more

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    In addition to the primary brand of lingerie for Victoria's Secret, the company has secondary product lines: namely, activewear known … See more

    The Victoria's Secret brand is organized into three divisions: 'Victoria's Secret Stores' (physical locations), 'Victoria's Secret Direct' … See more

    The mail order catalog was the primary form of marketing used by the company in the 1970s. Early catalogs featured lingerie-clad models holding … See more

     
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  5. A brief history of Victoria’s Secret: Can the iconic brand reinvent ...

  6. The Rise and Fall of Victoria’s Secret | CNN Business

    WEBFeb 21, 2020 · Victoria’s Secret got its start in 1977 by American businessman Roy Raymond, who wanted both men and women to be …

    • Estimated Reading Time: 4 mins
    • The Surprising Origin Story Of Victoria's Secret

      WEBJun 2, 2021 · However, the Victorian level of opulent femininity that hails from Britain inspired the store's name. According to Business Insider, it …

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