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- An ad keyword is a word or phrase that describes your product or service and helps determine when and where your ad can appear1. Keyword advertising is a way of placing your ads on search engines based on the keyword searches that are most relevant to your business2. You can bid to show your ads to people who search for those keywords.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Words or phrases describing your product or service that you choose to help determine when and where your ad can appear. The keywords you choose are used to show your ads to people.support.google.com/google-ads/answer/6323?hl=enKeyword advertising is a method of advertising on search engines using keyword research. By determining the keyword searches that are most relevant to your business’s offerings, you can then bid to place your ads in the search results for relevant keywords.www.wordstream.com/keyword-advertising
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