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  2. Marketing intelligence is everyday data that is relevant to the marketing efforts of an organization. Once collected, this data can be analyzed and used to make informed decisions regarding competitor behaviors, products, consumer trends, and market opportunities.
    www.marketingevolution.com/marketing-essentials/marketing-intelligence
    www.marketingevolution.com/marketing-essentials/marketing-intelligence
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  3. People also ask
    What is Marketing Intelligence (MI)?MI and its broader term, marketing intelligence, was first introduced in “Marketing Intelligence for Top Management” by Kelley, to provide information that was analyzed, reliable and consistent for an organization to better create policies and make business decisions.
    What is the difference between marketing intelligence and marketing research?While marketing intelligence efforts can lead to better campaigns and increased marketing ROI, the actual term is often confused with two different processes: business intelligence and marketing research. While both terms help organizations make informed, data-driven decisions about campaigns, the difference lies in the overall goal of each.
    What is market intelligence?Intelligence on the markets or market intelligence in a narrower sense is all the information about the conditions in a specific market and various market development metrics. When entering a new target market, it’s absolutely necessary as there is little chance of success without a good market penetration strategy.
    What are the different types of marketing intelligence?There are different types of marketing intelligence you can gather. Use a variety of qualitative and quantitative sources to collect the data needed to inform your marketing goals. Common marketing intelligence tools include: Your sales team interacts with customers and often speaks to them to determine their needs.
     
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    WebJun 1, 2023 · Market intelligence is essentially the act of gathering information about a specific industry, analyzing that information, then using it to support decisions. When collecting market intelligence, …

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