Virtual trade shows hold a few major advantages over brick-and-mortar events. In a single sentence, you could say that virtual trade shows require a lower investment … See more

Many event professionals will tell you that virtual events lack the engagement and excitement of physical events and that some trades and industries don’t translate well online… See more

Here’s an X-step plan you should follow to set your event up for success. But the truth is it’s not that linear a process. You’ll start and revisit the various steps several times during the … See more

A successful virtual trade show is unique and memorable. Obviously, that means valuable content for the audience. But there is plenty of little extra’s that can make your event truly … See more

Setting up a landing page with a few videos will yield a luke-warm experience at best, no matter how on-topic your content is. According to Markletic, 80%of attendees will join you… See more