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A business unit is a separate division within a company that often develops and implements its own processes independently from the core business or brand while still adhering to the overall company policies12. It's typically adopted by large brands to better organize and track metrics like revenue or costs for each division1. Here are some unique characteristics of a business unit:
- Autonomous planning: Business units benefit from autonomous planning, which allows them to plan for business operations like expansion, new products, and marketing1.
- Unique competitors: Business units typically have their own competitors in their respective markets. This allows for unique competition, which can help inspire product innovation and marketing techniques1.
For example, if an electronics manufacturer produces washing machines, televisions, and phones, each product might exist under a business unit to separate them into more manageable entities1. This structure can help companies monitor and reduce their overall costs associated with various department functions1.
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