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- The average cost per click of an online Facebook ad is $1.72. The average cost per action on Facebook Ads is $18.68. The typical CPM on Facebook Ads is around $10. The typical CPM for an Instagram ad is closer to $5, but Instagram ad costs are rising as the platforms gains in popularity.Apparel: $10.98Auto: $43.84B2B: $23.77Beauty: $25.49www.wordstream.com/blog/online-advertising-costs
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