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  2. Learn more:
    Following a series of owners, the franchise has been owned by the Jim Pattison Group since 2008, with its headquarters moved to South Quay Plaza, Canary Wharf, London, in 2017.
    en.wikipedia.org/wiki/Guinness_World_Records
    It is now owned by the British-based multinational alcoholic beverage maker Diageo.
    en.wikipedia.org/wiki/Guinness
     
  3. People also ask
    What is Guinness World Records?Guinness World Records, known from its inception in 1955 until 1999 as The Guinness Book of Records and in previous United States editions as The Guinness Book of World Records, is a British reference book published annually, listing world records both of human achievements and the extremes of the natural world.
    Who owns Guinness World Records?Gullane was itself purchased by HIT Entertainment in 2002. In 2006, Apax Partners purchased HIT and subsequently sold Guinness World Records in early 2008 to the Jim Pattison Group, the parent company of Ripley Entertainment, which is licensed to operate Guinness World Records' Attractions.
    Is Guinness World Records a book company?Guinness World Records is no longer just a book company. It's a branded experience. A Guinness judge presents an award for an "Eckrich Bacon Lovers Deli Meats and Operation Inspiration" record attempt in 2013. Phil Edwards is a senior producer for the Vox video team. What do you do when all the good world records have been set?
    How does Guinness World Records make money?As the books fall, something else has to take their place. Today, Guinness World Records doesn't make all of its money off selling record books. Instead, a big chunk of its business comes from helping companies invent and break new records — to get publicity. The world's shortest man with a stack of Guinness World Record books.
    How many Guinness books were sold?The McWhirters founded Guinness Superlatives, Ltd. and published the first now-annual Guinness Book of World Records in 1955. The brand sold 187,000 books after four reprints within a year. In 1964, book sales across all editions and languages peaked to 1 million copies, according to the company's website.
    How much is Guinness worth?Basically, Guinness sends its judges (dressed in their official uniform, of course) to judge "records" set by various companies (like United Biscuits). These records, in turn, receive some media attention, a service that Guinness has valued at $330,000. It's easy to find similar "records" being set by CBS, Planetside 2, Nissan, and others.
     
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  5. Web5 days ago · The Guinness Book of World Records, which inspires tens of thousands of people annually to attempt record-breaking feats, began as …

  6. The Story of Guinness: From Irish Beer to World Records

  7. WebMar 6, 2015 · Today, Guinness World Records doesn't make all of its money off selling record books. Instead, a big chunk of its business comes from helping companies invent and break new records — to get...

  8. Guinness World Records | British Heritage

    WebGuinness World Records, originally known as The Guinness Book of Records, holds a significant place in British heritage as an iconic reference book that has captured the imagination of millions worldwide for nearly …

  9. Pattison Group acquires Guinness World Records - The Toronto …

  10. Home | Guinness World Records

  11. Guinness | Brand, History, & Brewery - Encyclopedia Britannica

  12. Guinness - Wikipedia

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  14. GUINNESS WORLD RECORDS LIMITED - Companies House

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  18. 25 Guinness World Records You Probably Didn't Know - MSN

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  21. Records | Guinness World Records