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  2. Businesses invest in marketing for several reasons, including12345:
    1. Informing consumers about their products or services.
    2. Engaging consumers and making their brand memorable.
    3. Building their brand's reputation.
    4. Boosting sales.
    5. Growing their company.
    Learn more:

    Why do companies need marketing?

    • 1. Inform consumers. Consumers in a competitive market need to understand why they should choose your business over another. Marketing helps inform customers about what you do and how it solves a problem they have. ...
    www.coursera.org/articles/marketing-is

    The Importance Of Marketing For Businesses: 10 Reasons To Invest

    • 1. Attention Getting the target audience to pay attention to your product or services is one of the main objectives of setting up an enterprise. ...
    coschedule.com/marketing/purpose-of-marketing
    Investing in marketing is the best way to increase your chances of success. Because it results in better employees, products, and customer service. In a nutshell, it's an all-round win for your business. So if you weren’t convinced why you need to consistently invest in marketing, these are 5 great reasons.
    www.smartinsights.com/digital-marketing-strategy/…
    Marketing is what ensures the future success of your business. If you're not continually investing in marketing, you might be creating your own crisis — maybe not in the short term, but sooner than you'd think. When times get tough and budgets shrink, the marketing team (and the marketing budget) are generally the first to go.
    www.impactplus.com/blog/why-you-always-need-t…
    The reasons why you should invest in marketing vary and aren’t just down to more work and profit, there are a whole host of other benefits to take into consideration including, helping more clients, taking on more interesting and profitable cases, diversifying and moving into new areas of law, attracting talent and growing the business by creating more jobs.
    www.lexisnexis.co.uk/research-and-reports/smolo/…
     
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