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  2. The main reasons consumers prefer to shop online are1234:
    • Convenience
    • Price comparison
    • Free shipping
    • More product options
    • Discounts
    • Search for a certain brand
    • Fast shipping
    • Variety of products
    • Modern convenience
    • Online discounts
    • Easy shopping
    • Shopping secrecy
    • Easy replace and refund
    • Crowd avoidance
    • Same day delivery
    According to a quantitative analysis, the main drivers of online shopping are congruence, impulse buying behavior, value consciousness, risk, local shopping, shopping enjoyment, and browsing enjoyment5.
    Learn more:

    The Top Reasons Consumers Prefer to Shop Online

    • 1. Free shipping The simple luxury of free shipping may be the difference between purchasing online or grabbing an in-store equivalent. ...
    • 2. Lower prices ...
    • 3. Convenience ...
    www.junglescout.com/blog/reasons-consumers-sh…
    According to the latest statistics, the ease and convenience of online shopping dominate consumers’ list of top reasons to shop online, with around half of their main motivations directly related to these factors. The top reason consumers prefer to buy items online is the free shipping option offered by ecommerce stores.
    www.oberlo.com/statistics/why-do-people-shop-onli…
    These are main reasons consumers give for online shopping. You can see that convenience and price comparison are the main drivers. This chart also illustrates the importance of free shipping offers. The 40-page report also considers variation in perception by country and in different generation groups from Baby Boomers to Gen X and Millenials.
    www.smartinsights.com/ecommerce/ecommerce-st…

    Top 10 Reasons Why People Prefer to Shop Online

    • Variety of Products Traditional stores are limited in how many products they can offer. Many retailers will not stock all their products in each store and will stock selected items based on demographics. ...
    finicalholdings.com/blog/top-10-reasons-why-peopl…
    Our quantitative analysis showed that the main drivers of online shopping were congruence, impulse buying behavior, value consciousness, risk, local shopping, shopping enjoyment, and browsing enjoyment.
    www.emerald.com/insight/content/doi/10.1108/ITP-…
     
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