Let's say you come up with an idea for a product you want your business to sell. What's next? You probably won't be successful if you just start selling it. Instead, you need y… See more

Your marketing team will check out competitors' product prices, or use focus groups and surveys, to estimate how much your ideal customer is willing to pay. Price it too high, a… See more

It's critical that your marketing department uses their understanding and analysis of your business's consumers to offer suggestions for how and where to sell your product. Pe… See more

This P is likely the one you expected from the get-go: promotion entails any online or print advertisement, event, or discount your marketing team creates to increase awareness … See more